TWENTY-ONE ENVELOPE TRICKS!

When your envelopes aren't opened, you can't make money!  Before
you can get an order, the recipient of your mailing package must
first open the envelope.  Unfortunately, many recipients of
direct mail simply discard the material without opening the
envelope.

Because of the high costs of printing, envelopes, and postage,
your mailing package represents a sizable investment.  You
simply can't afford to make this investment, and then have your
sales material discarded in unopened envelopes.

With the following methods, you will have a substantial
reduction in the number of unopened envelopes and a pleasantly
profitable increase in sales.

1. If you envelope looks like junk mail, it will be treated like
junk mail (in other words, thrown in the trash without being
opened).  The solution is simple - don't mail your material in
envelopes that look like junk mail.

2. Avoid using mailing labels, because they make your envelopes
look like junk mail.

3. Type the addresses on your envelopes.

4. Neatly write or print the addresses on your envelopes.

5. If you don't have time to use method three or four, then pay
someone to address the envelopes for you.  Pay them for each
envelope they address;  do not pay them by the hour.

6. If you must use labels, then use colored labels.

7. If colored labels are too expensive, you can color white
labels with a marking pen.  Fluorescent marking pens are
especially good for this purpose.  You can find these in office
supply stores, discount variety stores, discount pharmacies, etc.

8. Use colored envelopes.
( * The Post Office will not appreciate your colored labels and
envelopes.  These items create problems for their optical
scanning equipment.)

9. Use first class postage and print FIRST CLASS in several
places on the envelope.  An inexpensive rubber stamp, with red
ink, makes an "official" looking impression.

10. Do not rubber stamp the return address on your envelopes. 
This looks extremely unprofessional.

11. Avoid using labels for the return address - this also looks
unprofessional.

12. Pay a print shop to print your return address on your
outgoing envelopes.  This isn't expensive, and it creates a more
professional image.

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