DO'S AND DON'TS WHEN WRTING CLASSIFIED ADS

DO WRITE OUT ALL DETAILS in your ad offer.  Read it, edit it,
and re-write it for a shorter, money saving effective ad. 
"Think small".

DO FOLLOW ALL THE RULES when writing your classified ad.  Use
these ideas.

    Attention     Interest        Desire       Action

DO USE A NAME with each classified ad including your envelopes.

DO NOT CHARGE for sales letters or circulars.

DO BE HONEST with all your classified ad claims.

DO IDENTIFY your product.

DO WRITE YOUR CLASSIFIED AD simple, clear and direct.

DO USE WORDS EVERYONE KNOWS and everyone will understand what
your are saying.

DO USE A WORD that will benefit a reader.

DO NOT OVERPRICE your product.

DO ADVERTISE FREQUENTLY. Constant exposure creates a familiar
offer with better response.

DO OFFER A MONEY BACK GUARANTEE in your classified ad,
salesletter or circular if possible.  An excellent sales
technique!

DO TEST YOUR AD in 2 or 3 smaller, low cost publications. 
Record results.  Code each ad.

DO READ PUBLICATIONS that relate to your product.  Write for ad
rates, paid circulation, discounts and closing dates.  Keep
records.

DO HAVE ALL YOUR LITERATURE AND PRODUCTS ready for mailing when
your ad appears in the publication of your choice.  Do not delay
in responding.

DO USE THE COPYCAT METHOD.  Do what other successful advertisers
are doing.  Only with a slight twist, idea or offer.

DO RUN SEVERAL ADS  worded differently.  Keep records of results.

DON'T OVER ADVERTISE.  It can be expensive.  If you want to, do
it gradually.

DON'T PRETEND YOU KNOW ALL THE ANSWERS.  Because you don't. 
Take time to find out what you  need to know.

DON'T TRUST YOUR MEMORY.  A thought will leave you as quickly as
it came.  Always write down a good idea.  NOW!

DON'T PLACE YOUR AD in the wrong classification.

DON'T WASTE YOUR MONEY on ad words to amuse or entertain, but
use words to persuade, inform and sell your product.

DO USE A SHORT BUSINESS NAME.  Make it easy to pronounce and
remember. 

DON'T FORGET THE M.E.D.I.C.S.  Motivation.  Enthusiasm.  Desire.
Image.  Creativity.  Success!

DON'T GIVE UP. If your ad doesn't pull after a fair exposure,
try re-writing it.  One or two different words may do the trick.

DON'T SPEND THE PROFITS. Re-invest the money in more continuous
advertising.

DON'T FORGET, an ad that offers "FREE DETAILS" means writing a
sales letter or circular.
DuniaKita

DO'S AND DON'TS WHEN WRTING CLASSIFIED ADS

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