HOW TO START A TELEPHONE ANSWERING SERVICE

 Organize yourself properly. decide how much money it's going to

take for you to feel comfortably wealthy, and the reach it with
your own Telephone Answering Service.

Our research has turned up hundreds of husband and wife
entrepreneurs who, beginning with just a couple of thousand
dollars in borrowed funds, and a lot of ambition are grossing
$250,000 or more after a couple of years in business.

The exciting part is that the door is wide open for you to do the
same! The demand for telephone answering services is growing!!!
The advent of electronic answering devices in not even beginning
to slow this demand! A great many people are completely "turned
off" by the frustration of expecting to talk with a "live
person," and having to listen to a recording that advises the
caller to leave a message at the sound of the tone. Exasperation
of this kind can sometimes cost a business person thousands of
dollars in lost profit. Realizing this, today's successful
business person wants the personal touch of a friendly,
professional "secretary" answering their phones for them.

The professional answering service operator can pass along the
proper messages to the different callers, take messages, get
clarifications and even set up meetings with special customers.
In many instances, businessmen come to thick of the operators at
their telephone answering service as vital to their success, and
often reward them them with special favors or bonuses when a
particularly lucrative deal is closed because of courteous and
efficient service by the people at the answering service.

To get started properly, you'll need an initial investment of
about $10,000 for equipment and facilities, plus working capital.
In the beginning, with a 2 person operation, you can have your
operator selling by phone while you make in-person sales calls.
You might also want to add a couple of "hungry" commission sales
people to help line up a good list of accounts as fast as
possible. These efforts will take planning and coordination
because you won't want two different sales people calling on the
same prospect.

You can begin operating out of a spare bedroom or your
garage--you'll need a leased switchboard from the telephone
company--with plans to move your operation into more formal
quarters at a later date. However, it's quite expensive and
time-consuming to have a switchboard moved once it's been
installed. Our suggestion would be to locate a "beginning" small
office, and plan on being there at least 5 years from the start.

Many operations begin in a small 200 to 300 square feet economy
office location, and as their growth warrants, open a second
location with space for eventual expansion to include 3 or more
switchboards. Our research has found that you'll need an average
of 85 regular customers per switchboard in order to realize a
minimum profit after expenses.

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