SUCCESS AS A CIRCULAR MAILER

Don't be taken in by those headline advertisements promising you
instant riches as a Circular Mailer! It just doesn't work that
way.

Full page, 8 1/2 x 11 circulars are meant to call attention to a
special offer, and are best used as a "follow-up ride along" when
you acknowledge or send out an order. When used in this manner,
and with just a "smattering of marketing imagination", circulars
will really bring in the profits for you. However, don't expect
to make any real money by sending out circulars per say, either
one to an envelope or half dozen or more at a time.

If you've got a number of good circulars and you're into direct
mail, arrange them into a "catalog of offers" and go full bore as
a catalog mailer. I must caution you, however, to be sure that
everyone else in mail order isn't doing the same thing with the
same circulars.

Here again, are the basic rules of success: Offer something that
came out of YOUR brain. Make it something that's just a little
bit different and more appealing than what everybody else is
offering. Draw up your own advertising circulars and send them
out to a list of people proven to be" buyers" of your kind of
offer.

We should perhaps go over that last line in different words
because it has to do with the most common mistake of all. DON'T
WASTE YOUR TIME AND POTENTIAL PROFITS TRYING TO SELL TO SELLERS.
Concentrate instead on the BUYERS! This is where the "chain
letter schemers" dupe the novices. They advise you to send
for a "mail order" mailing list, or to compile your own from
incoming mail. This ridiculous. If you do as they suggest you'll
be trying to sell to sellers, and these people either want
absolutely no part of your "big deal," or else they're into it
and have their own thing going. (For the "absolutely last word"
on chain letters, send for report #3618, "Success of Success with
Chain Letters" and book #1788 THE TRUTH ABOUT CHAIN LETTERS).

When you get an order, how do you follow-up on the sale? How 
do you keep that "buyer" buying from you? Do you acknowledge your
orders with a simple postcard noting that his order has been
received and is being shipped under separate cover, or do you use
a letter that also lists some of the other products or services
and includes an 8 1/2 x 11 circular as an "extra buy of the
month?"

Stated in the preceding paragraph is enough money-making
information to make you rich, but are you listening? This is one
of the most successful, intelligent, and real money-making
methods of using circulars to build wealth. Expensive? Compared
to what? It would seem to me that if you aren't including a
circular with your acknowledgements, you're trying to save
pennies when you could be putting real profits in your bank
account!
DuniaKita

SUCCESS AS A CIRCULAR MAILER

Posting Komentar untuk "SUCCESS AS A CIRCULAR MAILER"

Footer Menu
