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 In seven out of ten households in America today, no adult has the time it takes to go shopping during the day. Consequently, junk mail isn't so "junky" anymore. People who used to hesitate before purchasing large ticket items via the mails are now ordering everything from artichokes to zip lock freezer bags and there is nothing to indicated that this trend is going to change.

People are also beginning to realize that mail order can be the least expensive way to shop. The cost of merchandise purchased through the mails can be considerably lower because the mail order distributor isn't paying a high price tag for overhead items such as an expensive sales force or a fancy showroom.

Stand out In The Crowd

one of the ways to make a profit in the mail order business is to find a way to stand out -- to get a gimmick -- find a unique product to sell -- find a product that isn't being sold in every store or on every street corner. The question is not so much "What can be sold by mail" as it is, "What can I sell by mail?"

After you've decided on a product (s) or particular line of products, do your homework. Make the rounds of stores, street fairs, flea markets and trade shows. Check out advertising in magazines and pay close attention to the "junk mail" you receive. If this product you're interested in seems to show up everywhere you look, you may want to rethink your choice. If you have a strong sense that this product will sell and there is a market for it, Then you can begin to consider how to market your product.

Competing with the Big Boys

Now that you've decided that every household in America really wants to own one of your pink furs and you are pretty sure that not many other folks are selling pink furs, you need to decide how to go about letting all these potential customers know that you have the best pink furs on the market. How?

You could put together a beautiful catalog with gorgeous models wearing your pink furs. But keep in mind that the cost of shooting, printing, and distributing a catalog may be prohibitive and may require an investment of $100,000 or more... You will also have to have enough stock on hand to meet the demand inspired by your catalog and a place to warehouse all the pink furs you know you'll be selling. When deciding how much product to stock, remember that the Federal Trade Commission requires you to ship products within thirty days of an order so you don't want to advertise a product you can't readily supply.

You may wish to pursue a slower and less expensive path as you begin your mail order business.

Remember, the Tortoise Beat the Hare

You may want to begin your mail order business as part-time venture. You could stock just enough pink furs so that you can store them easily in your garage or basement, set up a distribution area in your basement with boxes, wrapping paper, and shipping labels so you can do your own shipping. Or, you can even have your product dropshipped. In this way you can keep your overhead low and your initial investment to a minimum. This type of business often takes two years or more to really get going, so beginning in your spare time, while you continue to bring in money, may make you one of the winners.

Putting Your Best Foot Forward

Many consultants to the mail order industry suggest you begin with a small classified advertisement, strategically placed, in a publication with similar mail-order ads. This allows you to begin selling your product and tests the validity of your product choice. This is also the place you can start to collect the names necessary to begin compiling your mailing list. Those in the know say you need at least 10,000 to 12,000 names (people who have actually purchased products from you) before you begin putting together your catalog.

Pick your advertising media on the basis of their value in reaching the type of inquiries that would be interested in your specific offer. Go over the classified advertising sections of the magazines or newspapers that seem suitable carefully. In short, explore any evidence to show that your ad has a good chance of producing results.

Once you've decided where you are going to run your classified ad, the nest step is the ad itself.. It should be specific, direct and honest. It must ATTRACT ATTENTION, SECURE INTEREST, PRODUCE BELIEF OR CONVICTION, and finally GET THE PROSPECT TO ACT. When writing the copy imagine yourself talking personally to the person at whom your message is directed. The advertising must get read - get action. Make every bit of space count. Before placing your ad, compare it with those of your competitors, and make sure that yours is better, or at least just as good if you expect to get a good response from your advertising.

Tracking Your Advertising

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