HOW TO WRITE PROFITABLE CLASSIFIED ADS

Everybody wants to make more money... In fact, most people would
like to hit upon something that makes them fabulously rich! And
seemingly, one of the easiest roads to the fulfillment of these
dreams of wealth, is mail order or within the professional
circles of the business, direct mail selling...

The only thing is, hardly anyone gives much real thought to the
basic ingredient of selling by mail--the writing of profitable
classified ads. If your mail order business is to succeed, then
you must acquire the expertise of writing classified ads that
sell your product or services!

So what makes a classified ad good or bad? First of all, it must
appeal to the reader, and as such, it must say exactly what you
want it to say. Secondly, it has to say what it says in the least
possible number of words in order to keep your operating costs
within your budget. And thirdly, it has to produce the desired
results whether inquiries or sales.

Grabbing the reader's attention is your first objective. You must
assume the reader is "scanning" the page on which your ad appears
in the company of two or three hundred classified ads. Therefore,
there has to be something about your ad that causes him to stop
scanning and look at yours! So, the first two or three words of
your ad are the utmost importance and deserve your careful
consideration. Most surveys show that words or like this. MAKE
BIG MONEY! Easy & Simple. Guaranteed! Limited offer. Send $1.00

These are the ingredients of any good classified
ad---Attention--Interest--Desire--Action...Without these four
ingredients skillfully integrated into your ad, chances are your
ad will just "lie there" and not do anything but cost you money.
What we've just shown you is the basic classified ad. Although
such an ad could be placed in any leading publication and would
pull a good response, it's known as a "blind ad" and would pull
inquiries and responses from a whole spectrum of people reading
the publication in which it appeared. In other words, from as
many "time wasters" as from bona fide buyers.

So let's try to give you an example of the kind of classified ad
might want to use, say to sell a report such as this one...Using
all the rules of basic advertising copywriting, and saying
exactly what out product is, our ad reads:

      MONEY-MAKER'S SECRETS! How to Write winning 
      classified ads. Simple & easy to learn-should
      double or triple your responses. Rush $1 to
      ABC Sales, 10 Main, Anytown, TX 75001.

The point we're making is 1) You've got to grab the reader's
attention...2) You've got to go "further stimulate" him with
something (catch-phrase) that makes him "desire" the product or
service...4) Demand that he act immediately...
DuniaKita

HOW TO WRITE PROFITABLE CLASSIFIED ADS

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