GARAGE SALE PROMOTING: FOR QUICK, EASY MONEY

Pick almost any city or town in the country, drive through any
middle class neighborhood or residential area on the weekend, and
you're sure to spot at least a half dozen garage sales.

What's being sold at these garage sales? The accumulated "junk"
people no longer use or want taking up space in or around their
homes. Are they making any money with these garage sales? You'd
better believe they're making money! It's not at all uncommon to
make $600 with a weekend garage sale. It is hard to put on a
profitable garage sale? Well, yes and no. It really does take
some of your time, and also requires an awareness of a few
merchandising tactics. But the problem in running a successful
garage sale are small in comparison to the profits.

Who are the buyers, and how do you get them to come to your
garage sale? Your customers are going to be "everybody," and you
get them over to your garage with a little bit of advertising and
promotion.

Let's look at the background: Everybody accumulates the kind of
garage sale items that other people are searching for, and are
willing to buy. These items range from no longer wanted or
outgrown items of clothing, to furniture, tools, knick-knacks,
books, pictures and toys. Many garage sale items are objects of
merchandise purchased on impulse, and later found to be not what
the buyer wanted. He discovered too late that he really didn't
have a use for it, or he no longer has a need for it. Many items
found at garage sales are gifts that have been given to the
seller, but are the wrong size or incorrect choice for the
recipient.

The problem wit most people is that they haven't the time to
gather up all the items "just taking up space" in and around
their homes and staging a garage sale to get rid of them. Many
people don't know how to stage a garage sale, and many other
people feel that putting on a garage sale is just too much bother
and work.

This is where you enter the picture. Your enterprise will be an
ongoing garage sale of items donated and collected from these
people who lack the inclination to put on a garage sales of their
own.


Step one is education: Spend a few weeks visiting all the garage
sales, swap meets and flea markets in your area. Find out what's
being offered for sale, what people are buying, and how the
merchandise is being sold. generally an item is tagged with a
price, but the seller is open to almost any reasonable offer from
the customer. Another thing you want to make a mental not of is
the way the merchandise is displayed and how the customers are
allowed to browse.

You start your own garage sale by cleaning out your basement,
attic, closets and garage. Talk to your relatives and friends;
tell them what you're going to do and ask them for donations of
no longer used or unwanted items. It's here that you'll get your
first experience in negotiating, and finally, an agreement for
you to display and sell other people's merchandise for a
percentage of the sale price. You'll find people explaining that
they really don't have a use for a specific item or thy really
don't want to keep storing it, but because of sentimental
reasons, "just hate to give it away."

Once you've had a little experience with this type of seller, you
will be able to advertise in the newspaper that you buy garage
sale items, or take them on consignment for a percentage of the
final sales price.

It's best that your wife handle the garage sale itself---greets
potential customers, "shows them around,"and generally engages
them in conversation. If it's a woman staging the garage sale,
then arrangements should be made to have another woman "mind the
store" while she's out digging up more items for sale.

The advertising angle is really quite simple, and shouldn't cost
very much either. You should run an ad in your area shopper's
newspaper for about three days in advance of, and up through the
day of your sale. Once you're operating on a full-time , every
day of the week schedule, you'll want to change your ad schedule
and the style of your advertising. But in getting started, go
with small classified ads simply announcing your garage sale,
emphasizing that you've got something of interest to
everyone--everything form A to Z. To get ideas on how to write
your ad, check your newspaper for a week or so; cut out all the
garage sale ads you can find; paste them up on a piece of paper.
Then, with a bit of critical analysis, you'll be able to
determine how to write a good ad of your own by determining the
good and bad in the ads you've collected. Something to remember:
The bigger and better you sale, the bigger and better your
"getting started" ads should be. And the secret to outstanding
garage sale profits is in having the widest or largest selection
of merchandise.
DuniaKita

GARAGE SALE PROMOTING: FOR QUICK, EASY MONEY

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